Enjoy China

Shanghai’s already iconic skyline just gained a dazzling new perspective with the grand opening of The Stage Observation Deck at Magnolia Plaza. Since its official launch on April 15th, this isn’t just another viewing platform; it’s an immersive artistic journey crafted by New York’s leading design firm, Studio MH, promising a “theatrical” experience high above the bustling metropolis.

A World on a Stage: Design and Concept

Inspired by Shakespeare’s timeless line, “All the world’s a stage,” The Stage Observation Deck transforms sightseeing into a captivating five-act “drama.” Studio MH has meticulously designed this space to make every step feel like part of a grand performance. The innovative concept extends beyond mere visuals, creating a multi-sensory spectacle:

Visual Grandeur: From a breathtaking height of 320 meters on the 78th floor of Magnolia Tower, visitors are treated to unparalleled 360-degree panoramic views. This vantage point offers an unobstructed panorama of:

• The historic Bund’s “Exotic Buildings Cluster” with its colonial-era architecture.
• The futuristic Lujiazui skyscraper群 (group of skyscrapers), including the iconic Oriental Pearl TV Tower, Shanghai World Financial Center, Jin Mao Tower, and Shanghai Tower.
• The burgeoning North Bund emerging development zone, showcasing Shanghai’s continuous evolution.
• As the highest observation deck in Puxi (Shanghai’s west bank), The Stage provides a unique and expansive perspective of the city.

Auditory Delight: A specially curated background music (BGM) by a French avant-garde musician accompanies your journey, adding an evocative layer to the visual feast.

Olfactory Immersion: The experience is further heightened by a custom fragrance, developed in collaboration with an international essential oil brand, ensuring that even your sense of smell contributes to the overall ambiance.

Beyond the Views: A Holistic Experience

The immersive journey doesn’t end on the observation deck itself. The Stage extends its unique artistic concept to complementary spaces within Magnolia Plaza:

The Stage Shop (located on LG1): After your sky-high adventure, descend to the curated lifestyle store. This in-house boutique features a range of aesthetic items from “Guochao” (Chinese trend) designers, making it the perfect spot to pick up a unique souvenir that embodies modern Chinese aesthetics.

The Stage Coffee: Coffee enthusiasts shouldn’t miss this unique cafe, which embraces the “Who is on the stage?” concept. Featuring rotating guest baristas daily, each cup of coffee is presented as a performance, adding an element of theatricality to your caffeine fix.

Visitor Information

The Stage Observation Deck is poised to become a must-visit landmark for both locals and tourists seeking an unparalleled perspective of Shanghai.

• Opening Hours: 10:00 AM – 10:00 PM (Last admission at 9:15 PM)
• Address: Underground Level 1 (LG1), Magnolia Plaza, 501 East Daming Road, Hongkou District, Shanghai (上海虹口区东大名路501号 白玉兰广场地下一层 – Note: LG1 is the entrance/ticketing level, while the deck is on the 78th floor).
• Ticket Information:
  • Adult Ticket: ¥230 (includes a ¥30 voucher for The Stage Shop)
  • Child Ticket: ¥110 (for children 1-1.4m in height, must be accompanied by an adult)
  • Student/Senior Ticket: ¥160
  • Family Ticket (1 adult + 1 child): ¥290
  • Family Ticket (2 adults + 1 child): ¥450
  • Note: Early bird tickets at ¥150 were a limited promotion until April 30th and were not valid for May Day.
• Booking: It is highly recommended to book your tickets in advance through the official mini-program or major ticketing platforms to ensure your preferred entry time.

The Stage Observation Deck at Magnolia Plaza is more than just a place to see Shanghai; it’s a place to experience it, engaging your senses and immersing you in the city’s vibrant spirit from an extraordinary new height.